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Moreover, your IP address and general technical Information will also be collected from your device (the name and version of the app to which the ad is served, manufacturer and model, operating system name and version, the language of the operating system, etc. - for more information visit adjoe's Data Privacy Statement), to ensure that the publisher’s game or app will run properly on your device.In addition, your activities within the app when using it (such as usage history and duration, user journey/visited and used areas, dwell time, tapping actions and interactions with the app or advertisements) are captured in a transaction record.The data as specified above is collected by the adjoe wave SDK integrated into the publisher’s game or app. Adjoe and their partners process the data to take part in the auction on the adjoe Ad Exchange by selling advertising impressions to direct advertisers and to optimize the advertising experience for customers. Further, with their own DSP, adjoe also participate in the auctions for themselves and provide advertising space to their own direct advertisers.The information above will further be used for analytical purposes, particularly in order to show you ads for other games or apps we think you would enjoy – or even to determine that no ads will be presented to you.Furthermore, this information will be used for billing purposes with the advertising providers (with regard to measuring conversions of advertisements and payment of the agreed commissions per conversion).Subject to your privacy choice below, your personal data will be retained and processed until you revoke your consent. However, if you choose not to agree to the processing of your advertising ID, we will anonymize your transaction record and process this anonymized data for billing and fraud prevention purposes on the basis of our legitimate interests.Opt-out of personalized adsWho adjoe’s partners are and what data they may collectFinally, adjoe’s third party partners may use your advertising ID and/or your personal data to build a profile about you according to your preferences and household demographic information. Demographic information may include things like statistical data on your presumed gender, age and interests. Adjoe’s partners may use this information to personalize your ad experience to serve future ads you may see on the internet as well as inside the adjoe ad platform. Please visit adjoe’s third party ad partners' privacy policies linked below for information on the personal data that they may have from all sources, including adjoe, and your data protection rights (e. g. how you can access or delete the information they have about you) under applicable law in relation to the processing of your personal data.1) DSPs - Demand Side PlatformsTo sell inventory to multiple demand partners, adjoe’s Ad Exchange is integrated with multiple third-party DSPs, all capable of bidding and winning ad impressions. To provide the technical capability, adjoe shares data (device information and user information) with these partners, allowing them to assess and purchase the right inventory. Adjoe is responsible for rendering and displaying these ads with its technology to the user.2)SDK Partners, e.g. Bidding SDKs