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With so much spam and cybercrime, establishing trust online has become harder. There are some trust signals you can employ that reassure potential leads that you are a legitimate business or organization.The most common trust signals include security certifications and noticeable privacy policies.A security certification is typically just the logo of whatever online security or malware protection service you might be using. Most such services include a logo as part of their service for exactly this reason, and because it serves as marketing for them.And privacy policies serve as a confirmation that your company cares about the data of customers and leads. Few people will read your policy, so for most leads, the mere display of one accomplishes the goal of increasing trust in the reliability of your lead generation form.## 9. Ensure mobile-friendlinessBy this point in the digital age, this should go without saying. But make sure your lead generation forms look right and function well on mobile devices. In addition, make sure the web pages on which they appear function, too.You need the lead gen form to show up on the mobile device in the appropriate place and at the appropriate time. It is a featured asset, not just background. It should not be possible to miss it.So make sure your forms show up and can be easily filled out and navigated on mobile devices. Test this. Once your form is up, get on a variety of mobile devices and see if it’s working.## 10. Minimize distractionsThe form itself is a “content sanctuary.” Only vital and relevant text or imagery should be allowed in.But the areas near your form should also be guarded closely. Busy websites with tons of features can be okay, but the form should not be buried in the midst of other content and widgets.