channel4.com, as data

* Documentaries & Factual Entertainment* These need to be broad appeal shows that will primarily live first on linear – but have a long tail that means they’ll thrive and drive streaming viewing as well**. ****How we want our Lifestyle viewers to feel*** The audience wants uplifting content & the promise of happy endings and resolution / reveals.* Format that does the hard work for the audience & makes it easy to join across the ep.* Broad subjects that feel relevant to most people in some way, tackled in unexpected ways.* We want **emotion in our shows**– that ultimately always leaves the audience feeling uplifted.* Feel good tone is crucial – however we know the audience loves a sense of unpredictability & spontaneity – but we always need resolution of some sort, and ideally a good hook and reason to watch the next ep.* Immersive and inspiring formats rather than finger-wagging, preachy or too overtly instructional.* Competition in unexpected places can revive and reinvigorate classic topics.**Top Tips: 8 things to think about – all beginning with ‘T’*** **Title: **A killer title will bring the audience and do the marketing heavy lifting for you. *Air Fryers: Are They Worth It?* was pretty much commissioned off the title alone.* **Territory: **Is it big / broad / relevant?* **Talent**: If they’re not big names they need to be big on expertise and renowned in their field. Something to say and a reason for us to listen.* **Trends: **Is it ‘a thing’ or about to be ‘a thing'? Is the time right to do it now?* **Take Out:** Learning new things from the comfort of the sofa, for example ‘Bake Off’, where knowledge and insights from Paul and Prue bring added value.* **Transformation**: An opportunity for both the contributors’ skills to evolve and for them, personally, to change and grow.