lunio.ai, as data

## Click farmsGroups of low-paid workers or banks of devices manually clicking ads to drain budgets or fake engagement.## ScrapersBots that crawl your ads and landing pages to harvest pricing, copy, and competitor data, clicking with zero intent to buy.## VPN & proxy trafficClicks routed through VPNs or proxy servers to mask their true origin and slip past basic location filters.# Frequently asked questionsUse Lunio to enhance ad performance and ROI by identifying and excluding invalid IPs from campaigns. Its machine learning algorithm analyzes click behavior to detect invalid activity, ensuring genuine engagement. Through ad platform integrations, Lunio optimizes your ad spend, protects against click fraud, and boosts campaign effectiveness, allowing advertisers to focus on reaching real audiences.Invalid traffic is clicks or impressions on ads that don't come from real people with genuine interest in what you’re advertising. All non-human and fraudulent traffic is invalid. Fraudulent activity includes the use of bots, click farms, and third party incentives to drive up click volumes for malicious reasons or financial gain. User agents that deliberately seek to misrepresent e.g. their location or device also fall under IVT. Not all IVT is out to get you. It includes benign actors such as website scrapers and spiders collecting information from your website. Mistakes made by ad platform algorithms in which the wrong targeting is applied is also invalid.How does Lunio prevent false positives?**