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# Ignite®: The future of experience managementTransform insights into real-time action with purpose-built AIConsumer Packaged Goods (CPG)## The new standard in experience managementFor decades, brands have focused on improving customer experience post-interaction. But great experiences start earlier, before the app download, store visit, or purchase.Leading companies involve customers from the very beginning during experience design.By seeking input while developing products, designing loyalty programs, and shaping marketing campaigns, brands can avoid the consequences of relying on assumptions: missed expectations, low engagement, and lost revenue.SMG helps brands gather customer feedback before they commit to a direction. Then, by connecting brand, customer, and employee initiatives, companies can turn real BX, CX, and EX insights into action across the entire journey.**Ignite**, our AI-native platform, powers this **Unified Experience Management® (UXM)** approach with real-timestrategic recommendations that drive continuous improvement, stronger loyalty, and business growth.From gathering feedback during experience design to optimizing every interaction onward, SMG helps ensure every decision is backed by data, not guesswork.## Behind every great experience is a brand that trusts SMG## Unified Experience Management®### Brand experienceEncourage customers to co-create and collaborate with your brand through Ignite Communities.* Conduct market research to understand customer preferences and perceptions* Co-create and test content, new offerings, and marketing campaigns* Refine operational programs and processes with in-depth customer and employee input* Develop advocates who generate authentic and high-impact content for your brand### Customer experienceUncover insights that drive action, down to a specific location or market segment.* Use insights to enhance touchpoints and improve satisfaction