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Despite these differences, your tactics for Bing Places for Business should be largely similar to your GMB listing. Fill in as much information as you can to help make it easier for customers and search engines to choose your business over other local competitors.## 3. Keep NAP Consistent Across all Citations and WebsitesYour NAP is your most basic in-person contact information: name, address, and phone number. It is important for customer relations and SEO that you have them consistent everywhere on the web.The tricky part can be finding all the mentions of your business. The three main places you’ll need to check are your website, your social media accounts, and any citations across the web. Citations are any online references to your business, though most of these citations occur on business directories like your GMB, Bing Places for Business, or Yelp.To keep your NAP consistent across the entire web, follow these steps:1. Settle on a definitive version of your name, business, and address. This includes capitalization and punctuation in your business name, the area code in your phone number, and abbreviations in your address (Street or St.).2. Go through your entire website and make corrections as needed.3. Check your social media accounts and posts.4. Go through any business directories that include your business.5. Do a Google search for your business by putting your name or any common variations in quotation marks.6. Set up a Google Alert on your name or your business’s name to keep on top of any new citations.It can help, especially for citations, to keep a running list of directories that your business is listed in. Knowing where you’ll need to look can save you time when you periodically audit for NAP consistency.