surfside.io, as data

1. Send your data to us through our encrypted secure S3 bucket2. We annonymize data sent thru in a privacy-concious enviornment and match it to a annonymous, people based identifier which is tied to data deterministically associated with a person, we do this via our partnership with LiveRamp.3. We translate your offline data to the online world by associating relevant device and cookie ID's to the annonymous identifier.4. This data is then enriched with rich contextual data and made available within the Surfside platform for activation across channels of your choice.## Privacy by design​When you send your data to Surfside, we protect data at every step of the process to ensure that confidential information is never compromised.1. Your consumer data (PII and CRM data) is sent to a secure cloud storage serverTo reach the server, the data goes through a firewall. To ensure your data is fully protected while it’s on the cloud storage server, we recommend that you use our public PGP key to encrypt your data before sending.2. Your data travels from the storage server to the Surfside environmentYour data is mirrored from the storage server into our processing environment; this copy exits the DMZ through a second firewall. The data on the cloud storage server is securely deleted to upon processing.3. Your data is anonymized, matched, and activatedYour files are decrypted and all PII (personally-identifiable information) is irreversibly obfuscated by a series of salting and hashing. This obfuscated data is matched to the obfuscated data in the Surfside identity graph to link each record to a Surfside ID, our anonymous universal identifier.Through our online identity graph (validated by our match partners and networks), we translate these ID’s into partner-specific cookies, mobile device IDs, and other online IDs so they can be activated across marketing channels## Supported identity combinations​