tapad.com, as data

# Adapt with Tapad### We provide the world’s leading digital cross-device graphhas partnered with brands to maximize their digital marketing investment for years to come.The Tapad Graph enables marketers toidentify a brand customer or related household across multiple devices, unlocking key usecases across programmatic targeting, media measurement, attribution, and personalization## Enabling a better understanding of the consumer decision journey### We enable brands, agencies and platforms to unlock results#### Target and measureConnect with consumers across devices with a better understanding of touch points#### Reach and scaleReach consumers across more digital IDs and scale to new, undiscovered prospects#### Data enrichmentAmplify your current data sets with net-new devices for extended reach#### PersonalizationCustomize your messages across paid, earned, and programmatic efforts### As your partner, we make The Tapad Graph work for youTapad works with brands, agencies and platforms to ingest deviceidentifiers from their platforms or data stacks, expanding their graph with new devices at ahousehold or individual level.