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Design systems aren't component libraries—they’re living languages. Rigid adherence to visual rules creates brittle systems that break under contextual pressure. Fluent systems bend without breaking.Having both a Design Manager and a Lead Designer on the same team is beautiful, but can be messy. To make it work without creating confusion, overlap, or “too many cooks,” check Michel Ferreira’s Holistic Framework for Shared Design Leadership.Building towards bedrock means sacrificing some short-term growth potential in favour of long-term stability. But the payoff is worth it: products built with a focus on bedrock will outlast and outperform their competitors, and deliver sustained value to users over time. Liam Nugent shows us how.At a time when budgets for user experience research seem to have reached an all-time low, how do we get stakeholders and executives alike invested in this crucial discipline? Gerry Duffy walks us through how the research we conduct is much like telling a compelling story, complete with a three-act narrative structure, character development, and conflict resolution—with a happy ending for researchers and stakeholders alike.Looking to tailor your UX to your individual users’ needs? Colin Eagan and Jeffrey MacIntyre have a workshop framework for you!Ste Grainer takes a brief look at the history of the web, where we are now, and how we can shape its future.In this article, Aaron Gustafson muses on some of the many ways we can—and should—harness the capabilities of AI to create a more accessible world.A List Apart founder and web design OG Zeldman ponders the moments of inspiration, the hours of plodding, and the ultimate mystery at the heart of a creative career.In this excerpt from In Fulfillment: The Designer’s Journey, Justin Dauer ruminates on the past and the importance of keeping an open mind.Colin Eagan and Jeffrey MacIntyre offer a “ground-up” approach to implementing personalized digital experiences that are intentional, ethical, and technologically sound.