lumalabs.ai, as data

Our Mission is to build unified general intelligence that can generate, understand, and operate in the physical worldThe fastest creative teams in the world make here.## Where ideas become the workWork that's right for your brand, your audience, and this exact moment. Luma is built to get you there, and to get there fast.### LumaAgents research, generate, and refine across video, image, audio, and text, and your brand holds steady through all of it. Ten directions before the morning standup. Fifty variants by end of day. The client meeting opens with the work.## ResearchSpeed like this doesn't come from a wrapper. We build the models underneath Luma, and frontier research ships straight into the hands of working creatives.### The Open Physical AI LabAn open science effort to solve generalization in physical AI, built in the open for the benefit of all humanity.### RAY3.2Direct video the way you would direct a shoot. Ray 3.2 puts every frame under your control, holds continuity across every cut, and finishes in cinematic quality.### UNI-1Uni-1 is brand intelligence at the model level. It understands your brand as deeply as it generates for it, carrying style references, character references, and visual grounding into every asset.### Pushing the Limit of Efficient Inference-Time Scaling with Terminal Velocity Matching### Ray3 Evaluation Report – State-of-the-Art Performance for Pro Video Generation### Breaking the Algorithmic Ceiling in Pre-Training with Inductive Moment Matching## Recent NewsModel releases, partnerships, and what creative teams are making with Luma.### Introducing Luma Skills: Build a Creative Workflow Once, Run It Forever### Luma Introduces Ray3.2 Model & API: Complete Creative Control for Video Generation### Introducing the Uni-1.1 API: Intelligence You Can Direct. Aesthetic You Can Ship.